Why you need branding?
“Brands are essentially patterns of familiarity, meaning, fondness, and reassurance that exist in the minds of people.”
— Tom Goodwin
Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company.
Just like with the reputation of a person, the reputation of a brand precedes it. Once a certain perception of the brand has been established in the market, an uncontrollable chain of propagation begins.
Branding is important for you to attract new customers as well as build up the loyalty of customer.